Hey guys! Welcome back to [Best Pick] !
Very few of us are naturally eloquent. But in an age of disconnection — working from home, connecting with the world through a laptop camera — the ability to communicate clearly and effectively has never been more important.
Being a great public speaker has nothing to do with your personality, with overcoming shyness or learning to act confident. It’s a technical skill that nearly anyone can acquire, just like cooking.
Follow us in today’s Best Pick.
1. A simple formula
Whether you’re preparing for a TEDx talk on leadership or getting ready to tell your boss why you deserve a raise, you must first define two things:
Your audience: Who are they? How do they view the world or the situation? What do they already know about you and your topic? What will they benefit from listening to you talk?
Your purpose: Why are you speaking to them? What do you want them to know? Why is it important? What are you trying to get them to do?
Then, it’s time to distill your message. An effective method is to use this simple, 15-word sentence:
As a result of my [talk], they will understand [this], and respond by [doing that].
As a result of my presentation about our company’s analytics platform, they will understand how we can help them boost sales, and respond by hiring us to consult on their portfolios.
2. Tips for preparing your speech
Memorize your introduction and conclusion. Brain freeze occurs most commonly during those awful seconds when you first face a crowd.
If a slide, statistic, joke, or anecdote doesn’t serve your goal, cut it.
Do everything you can to help them hear and understand you. People are bad at listening. Use short words, sentences and paragraphs to express your ideas; physical, concrete and vivid images that appeal to the senses; and active verb choices in place of abstract or passive language.
Record yourself or practice in front of real people — or both, if you can. This will be painful. Believe me, I understand. But it’s better to hate yourself before your speech, rather than during (and probably for a long time after) your speech.
That’s all for today’s [Best Pick]!
Do you know how to be good at public speaking?
Leave your comments to let us know!
See you next time! 🙂