باتشي هي ماركة للشوكلاته من لبنان. أسسها نزار شقير ولها ما يزيد على 140 محلا في 35 دولة.ولباتشي نمطها الخاص، وهي أقرب لنمط الشوكولاته السويسرية والبلجيكية. وتشمل قائمة باتشي أكثر من 40 صنفا من الشوكولاته المحتوية على الجوز، الفستق والبندق مع الحليب أو الشوكولاته الغامقة
تعتبر شوكولاتة باتشي كهيرميس في شوكولاتة. وهل تعرف القصة لنشأة نبتشي؟
More than most children, Nizar Choucair was obsessed with chocolate. He would hang around his uncles’ confectionery shops in Beirut, helping out after school.
“When I was about 20, I realised chocolate was more than just a passion and opened my own shop,” he recalls.
That was 1974, as civil war loomed, and the boutique was on exclusive Hamra Street. Now, Mr Choucair’s wholly owned Patchi chain has more than 140 stores in 33 countries, which, he says, made sales of $250m in 2009.
The young Beiruti had a sweet tooth and a nose for business. “I’d been open about six months when I felt the sands were shifting. I was ambitious and Lebanon was a small market,” he says, unwrapping a chocolate from a bowl on the table and popping it into his mouth.
In the central Beirut flagship store, drawers of chocolates wrapped in gold, silver or gem-coloured foil cover one wall; samples sit on tiny pedestals in a glass case. “We display them like jewels,” says Olga Hindi, public relations manager.
In Lebanon and the Arab world, favours are big business, and the tradition extends to the birth of a baby and other occasions. “Here, if a bride comes to you for her wedding souvenirs, she’ll come back when she has a baby, then for birthdays, or for Ramadan or Christmas,” Mr Choucair says. “Most customers get to know us through a joyous occasion and stay with us for life.”
Patchi has for several years eyed a 49 per cent stock flotation on either the London or Dubai stock exchange, to fund further expansion. But the plans were postponed when the financial crisis forced the closure of 14 shops during 2008 and 2000.
“I love chocolate. I see it in my dreams.”
هذه كانت قصة نزار وشوكولاتة باتشي الشهيرة ، ماذا كانت البداية ؟ مجرد قطع من الشوكولاتة التي تعلمها من خاله ، بداية متواضعة ، لكن لم تظل كذلك في ظل طموحه وإصراره
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