Hey guys! It’s Buzzword time! Here come the selected comments from the last episode:

Goat

Proud of you Krishn! Thank you Mocan Lust!

Hark back to today’s title, do you like buying masstige

What is masstige? you may ask.

“Masstige” is a combination of “mass” and “prestige”, it refers to a class of products that are affordable for the general consumer but positioned as luxury goods.

1.noun

the impression of exclusivity in goods that are affordable for many people.

2.adjective

(of goods) produced by a luxury brand but intended for the mass market.

——Collins English Dictionary

A thing that looks prestigious, but is available to masses. ——Urban Dictionary

Tenets:

(1) They are considered luxury or premium products.

(2) Their prices are higher than mid-market products and lower than luxury products.

Example:

mass-masstige-prestige.jpg

Source:

Actually, “masstige” is a marketing term. It was popularized by Michael Silverstein and Neil Fiske in their book Trading Up.81H9uA3XfLL

Practice:

Have you ever bought some masstige products? Do you know other masstige products?

Write it down below!

Have a good day!