CAMPAIGN => an operation or series of operations energetically pursued to accomplish a purpose
If you were an advertising executive in charge of a new advertising campaign for a new product, you of course would want the advertising campaign to be as successful as possible.
The government is launching a campaign against smoking.
Political campaign is an organized effort by a political party or candidate for public office to attract the support of voters in an election.
ACTION => things which are happening, especially exciting or important things; the way something moves or works
My husband likes films with a lot of action.
This car has a very smooth braking action.
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